Top 5 Business Apps Performance in Ghana Q4 2024

In the fourth quarter of 2024, the business app landscape in Ghana saw varied performance metrics across top applications, as reported by Sensor Tower.

WhatsApp Business showed a consistent revenue stream with weekly earnings fluctuating around $400 to $600. Downloads peaked at 116.6K in early October, before declining to around 75K by the end of December. Active users remained strong, ranging from 2.5M to 2.8M throughout the quarter.

Cryptoguru: Trading Academy experienced a notable increase in downloads, reaching a high of 30.6K in early November. Active users climbed from 37K to 55.7K by the end of the year, despite no revenue being generated during this period.

Zoom Workplace maintained a steady revenue, averaging around $900 weekly. Downloads saw a decline from 12.6K to 7.5K over the quarter, while active users fluctuated, closing the year at approximately 346.5K.

Google Chat saw stable download numbers, hovering around 5K to 8K weekly. Active users held steady between 110K and 120K, despite no revenue being reported.

Finally, LinkedIn: Network & Job Finder generated consistent weekly revenue, ranging from $4.2K to $6.8K. Downloads varied between 4K to 6K, while active users remained robust, peaking at 160K mid-quarter.

These insights, derived from Sensor Tower, highlight the dynamic nature of app performance, offering a glimpse into user engagement and monetization trends in Ghana's business app sector for Q4 2024. For more detailed insights, visit Sensor Tower's platform.